Lauren Rich
PMP Network Presents
Lauren Rich is the founder of FreshPair.com, an online retailer specializing in underwear. She discusses National Underwear Day and the company's promotional events, including models in Times Square. Rich also talks about the range of brands carried on FreshPair.com.
Lauren Rich
Founder of FreshPair.com
In this interview
- Discusses National Underwear Day and its evolution since 2003 in Times Square.
- Describes models in Times Square wearing nothing but underwear for promotional events.
- Mentions FreshPair carried seventy-plus brands with sponsors like Calvin Klein and Diesel.
- Talks about inviting people off the street to change into fresh underwear.
“Underwear has kind of come out of the closet. Years ago people used to call it unmentionables.”— Lauren Rich, in this interview
