Missy Cohen-Fyffe
Missy Cohen-Fyffe, inventor of the Clean Shopper, joins Mark Snyder to discuss her ingenious product. She shares the inspiration behind its creation and its purpose in protecting children from germs on shopping carts.
Missy Cohen-Fyffe
Inventor of
The Clean Shopper & Baby Ease
About Missy Cohen-Fyffe
Missy Cohen-Fyffe is the inventor and patent holder of the Clean Shopper, a protective shopping cart cover designed to shield children from germs on shopping carts. From Pelham, New Hampshire, she founded Babe Ease LLC and brought the product to market herself, eventually securing distribution in major retailers including Learning Express, Buy Buy Baby, Wegmans, and Whole Foods Market. Her company grew to hold twenty U.S. and international patents and trademarks, and her products were featured on national television programs including The Today Show, Good Morning America, and The View.
In this interview
- Explains she didn't want her child biting metal shopping carts after seeing unsanitary handling.
- Describes distribution in Learning Express, Buy Buy Baby, Wegmans, and Whole Foods Market stores.
- Discusses website redesign problems after paying a developer with nothing to show after seven months.
- Notes the product is also available in three hundred small independent boutiques nationwide.
“I did not want my child to suck or bite on the metal on shopping carts.”— Missy Cohen-Fyffe, in this interview
Since this interview
Cohen-Fyffe left the baby products business in 2011 to become a screenwriter. She earned Master Screenwriting Certification from Screenwriting U and has written two produced movies with four more optioned, specializing in romantic comedies, family films, and holiday movies.
