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Jim Zimmer

Director of Marketing, Domino's Pizza

Jim Zimmer

Jim Zimmer, Director of Marketing for Domino's Pizza, joins the program. He discusses his role in national marketing plans and the rollout of new products. Zimmer also talks about how Domino's navigated past food trends like the low-carb craze.

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About Jim Zimmer

Jim Zimmer is a marketing professional at Domino's Pizza with nearly 24 years of experience at the company. He has held roles including Director of Marketing, National Marketing Activation specialist, and Manager of Media Planning & Partnerships. Currently he manages the Domino's Smart Slice program, a school nutrition initiative developed in partnership with GENYOUth to address student hunger and provide healthier meal options in schools nationwide.

In this interview

  • Discusses his role working on national marketing plans and product rollouts
  • Talks about how Domino's navigated the low-carb food trend
  • Explains new products being introduced by the company

Since this interview

Zimmer transitioned from broader marketing roles to managing Domino's Smart Slice, the company's school nutrition program. In 2025 and 2026 he promoted partnerships addressing student hunger, attended the Domino's Worldwide Rally with over 9,000 team members, and participated in testing new products like Domino's Slice Sauce.

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