Kevin Unangst
PMP Network Presents
Kevin Unangst discusses the evolution of digital media and the features of Windows Media Player. He explains how the platform simplifies the experience of finding and enjoying music, and addresses concerns from record companies about digital music piracy.
Kevin Unangst
Windows Media Player Spokesman
About Kevin Unangst
Kevin Unangst is a marketing executive who spent nearly three decades at Microsoft in product management and marketing roles. He managed Windows Media Player through versions 7-11, taking it to the number one most-used music and video player. He later led consumer marketing for Windows XP, directed PC Gaming strategy at Xbox, and managed global marketing for Microsoft Studios game franchises including Halo, Forza, and Gears of War. After Microsoft, he served as CMO at Stardock before joining Nintendo in 2023.
In this interview
- Explains Windows Media Player 7 makes digital media simpler for first-time users
- Notes the player uses files half the size of MP3s
- Discusses technology allowing record labels to protect music distributed online
- Describes Windows Media Player as a free upgrade for Windows users
“The idea is to really broaden the use of digital media to people that have never tried it before.”— Kevin Unangst, in this interview
Since this interview
Unangst continued at Microsoft through 2017, leading Xbox PC Gaming initiatives and Windows 10 gaming features. He served as Vice President and CMO at Stardock from 2017 to 2019. In July 2023, he joined Nintendo as Senior Director of Entertainment Experiences and Partner Marketing, leading IP initiatives and strategic partnerships across theme parks, entertainment, and merchandise.
