Jim “J.R.” Ross
W.W.E. Announcer
Jim Ross, known as J.R. from WWE, joins the show to discuss the evolution of professional wrestling. He talks about the shift from more traditional wrestling to a blend of physicality and entertainment, catering to a younger demographic. Ross also touches on the visual aspects of the sport, including the physiques of the wrestlers.
Jim “J.R.” Ross

About Jim “J.R.” Ross
Jim Ross, known as "Good Ol' JR," is a professional wrestling commentator and sports announcer who became the voice of WWE during the Attitude Era of the late 1990s and early 2000s. Inducted into the WWE Hall of Fame in 2007, he is recognized for his trademark black Resistol cowboy hat and signature phrases like "business is about to pick up." Ross has also authored multiple books and launched J.R.'s Family BBQ sauce and beef jerky brand.
In this interview
- Discusses wrestling's evolution from traditional competition to entertainment-focused spectacle with more sizzle than steak.
- Describes himself as a proponent of more physicality in the ring.
- Notes younger demographics prefer the soap opera and talking aspects of wrestling.
- Mentions being a big Oklahoma University football fan from growing up there.
“We're probably more borderlineing on more sizzle than steak sometimes these days.”— Jim “J.R.” Ross, in this interview
Since this interview
Ross signed with All Elite Wrestling in April 2019 as commentator and senior advisor. He released two books: "Business Is About to Pick Up!" in May 2024 and commentated major AEW events through 2024, including All In with a broken wrist and All Out in September 2024.

