Dean Sanderson
Dean Sanderson
Dean Sanderson discusses the HP DVD Movie Writer DC 3000. He explains how the product simplifies the process of transferring home movies from tape to DVD, addressing common consumer frustrations. Sanderson highlights the device's user-friendly features and its capabilities for more advanced video editing.
on the
HP Movie Write dc3000
About Dean Sanderson
Dean L. Sanderson served as a product manager at HP for over two decades, specializing in consumer electronics and accessories. He managed the DVD+RW and Movie Writer product line from 1998 to 2002, generating $360 million in revenue. Later, as senior product manager for HP accessories, he earned two CES Design and Innovation awards for webcam products in 2008 and 2011, along with two design patents. He retired from HP in 2020 and has worked as a freelancer since.
In this interview
- Explains how the DC 3000 simplified transferring home movies from tape to DVD.
- Describes the frustration consumers faced installing capture cards and coordinating multiple software packages.
- Highlights the automated editor feature that creates music videos from long video sequences.
- Notes the product's affordability at $350 to $400 retail price point.
“We've done is put all of this in one package, all from the same company. It all works in harmony.”— Dean Sanderson, in this interview
Since this interview
Sanderson continued at HP through 2020, managing workstation after-market options in his final role. He received two CES Design and Innovation awards for webcam products in 2008 and 2011, and was granted two design patents. He retired in April 2020 and has since worked as a freelancer based in Colorado.
