Mark Young
PMP Network Presents
Mark Young discusses the new 2000 edition of Guinness World Records, highlighting its eye-catching design and successful sales. He shares insights into the book's content, including discussions about record-breaking artists and the challenges of documenting sales figures.
Mark Young
of "The Guiness Book of World Records"
About Mark Young
Mark Young served as publisher of the Guinness Book of World Records U.S. edition in the late 1990s. In this role, he oversaw the publication's editorial direction and commercial strategy during a period of significant design innovation and market competition. He was responsible for presenting record-breaking achievements across entertainment, sports, and popular culture to American audiences.
In this interview
- Discusses the eye-catching silver embossed cover design for the 2000 edition.
- Reports fantastic sales response to the millennium edition of the book.
- Explains how technology now helps monitor and verify record sales figures accurately.
- Notes the Beatles remain the biggest selling active band of all time.
“If you miss that cover in the book shop you better head to the optician pretty quick.”— Mark Young, in this interview
